This Coca Cola advertisement is using logos. This is a way to attract people in many ways to buy this product. The polar bear likes it so much that he is keeping the Coca Cola all too him self and teasing other that he has it and no has it. So it makes people anxious to try it out and buy one and tease other like this bear. Its kinda persuasive and motivating it slightly uses pathos because of motivating other people and mainly the children.